The Obama campaign has proven to be a thing of beauty in terms of; vision, execution, communication, revenue building, leadership and results. Despite heavy critics it has been an almost flawless campaign. From a business perspective, there are lessons included that we should take note. Here is my list.
1 This campaign has a clear vision that is measurable, and has a timeframe to commit to. Many in the business may refer to this as a strategic intent statement. An example often used as a good one is John Kennedy’s, “We will send a man to the moon and return him home safely, by the end of the decade. Everyone knows the mission and the timeframe.
Senator Obama has been very clear that Change and Yes we can are the hallmarks of his campaign. The timeframe is every primary and on to the fall election. Ask any body what does Obama stand for? The majority will say change or yes we can. What is the vision of your company?
2 In election politics, there is no second place. It is either win or lose. At one point Senator Obama won 11 in a row. I knew then it was over. It is critical to have a way to know how well you execute. This usually involves results and a time frame.
3 As we use to say back in the day,” Master of The Rap!” Barack has used outstanding communication skills to set his vision, inspire the public and to overcome critical feedback. As Frank Sinatra would say, “I did it my way!” Barack has done it his way. Classy, by speaking of change, he separate himself through a positive agenda. Many felt he should go negative but he stood firm in his belief, which reinforced his vision of change.
4 Barack has changed the game of fund raising and influence by raising unheard sums of money. He used the internet and small donors. He has people interested in politics for the very first time All of the previous 3 reasons contributed to point 4.
5. Barack’s leadership has made the people around him better. Everyone is on board and having fun. Other campaigns have bickering and some are broke. Barack has excelled in this area and it is obvious.
Barack has the results and will win the nomination. He has branded himself well and his inner circle carries and sells the brand well. He is a renaissance Black leader and a remarkable politician. Let me know your thought and if I missed much. Keep Hope Alive.